fitto is an idea created primarily from personal difficulty in consuming supplements in the daily lives of its two founders.
The founders have come up with an idea that strives to put an end to such a cumbersome operation of knowing that it should be completely simple. They realized that:
The journey began with trips used to develop the initial idea in Berlin, London, Los Angeles and San Francisco - where Yaniv and Ari (the founders) researched gym culture, learned from successful dietitians in their field and made extensive connections with sports brands and international nutritional supplements. When fitto first evolved from a product idea, attempts were made to develop a dozen prototypes before the two reached the development of the perfect product that exists today.
Through perseverance and working with leading industrial designers and manufacturers in the fields of sports and nutrition from Germany and Israel, the great result we use today has been obtained - a smart and elegant shaker, which combines portable capsules that store the various nutritional supplements and powders.
Ari burst into consciousness as a project manager in the field of IoT at Intel, where he worked around the clock. Due to the heavy pressure and multiplicity of tasks, Ari inevitably missed snacks as a matter of routine.
Yaniv has always had an intense lifestyle of work and a healthy and sporty lifestyle, but he soon realized that he was unable to meet the nutritional supplement program he was trying to specialize in, remember to take the products, and commute with them.
It all started when the two met in a cafe somewhere in late 2016. Since then, they work back and forth, all day long, researching the Israeli, American, and German food supplement market from A to Z and drawing conclusions that brought us to this very day, today In it, skin and tendons were removed and an idea became a reality.
The world's leading nutritional supplement brands are made up of quality ingredients, but they are lacking in terms of connecting with their customer base. At fitto, we tailor the consumption process individually to the customer and place an emphasis on personalization for each and every one.
Simplicity, automation and customization.
1. We eliminate the mess of powders by repackaging the various brands into serving-sized capsules.
2. The packaging makes the carrying and storage process easier and makes each dish airtight and humid.
3. The capsule process is done carefully in the brand factories immediately after the production of the powders, in order to maintain freshness and rich taste every time again. But the process does not end here.
4. With fitto’s app you can customize products and receive reminders that fit into your routine.
5. Finally, fitto makes it possible to automate repeat orders. Everything is under your control.